Dunno if these folks read my blog, but ...

A few months ago, I wrote about the bleakness that is Santa’s Workshop in Rovaniemi, Finland (Where there was no darkness).
Now, the Helsingin Sanomat is reporting that folks in Rovaniemi are wondering about the same thing.
Arctic Circle needs new magic to attract more tourists.
It's even thought that Santa, while all powerful at Christmastime, doesn't have enough mojo in the off-season.

“What does Santa do the rest of the year? As he is a mythical figure, could he convene a conference of other mythical figures in the summer -such as Batman or Superman? I think that there would be many ways to make Santa Claus a more special, year-round experience.”