Silicon places

In the early days of the Intertubes, many locations tried to become the next Silicon Valley, if only in name.
We saw Silicon Alley, Silicon Gulch, and a bunch more that are just out of reach of memory.
With this GlobalPost article, Far from San Francisco and New York, Silicon Prairie emerges, marketers are trying to turn corn into silicon.

This Google Trends chart shows the bursts of interest in a few Silicon names.



The best overall list that I found is in good old Wikipedia with its List of places with "Silicon" names. It was there that I learned that Silicon Sandbar (Cape Cod) washed away in 2008.

Bootnote: I've tried various search engines to find a way to search for "Silicon *" as a place name. It was only as I loaded up a search with all of the names that I could recall that I found the Wikipedia page.

Social Review Sites Fall Short of Promise

Restaurant review sites promised to be the cutting edge of local-social marketing. In spite of early excitement and results, Yelp, Foursquare, and Urbanspoon have stalled. This has implications beyond these sites and markets. Marketers are learning that social-local-mobile marketing isn't for everyone.

Read the rest on my blog on The CMO Site: Social Review Sites Fall Short of Promise

Ditch the Click: Study Says Clicks Don't Correlate to Conversions

It’s time to rethink the click. Click-to-conversion rates are much lower than previously thought, according to a report from Pretarget and comScore. Further, many display ads are placed in locations where they aren’t seen by site visitors or where they can harm the brand image.

Read the rest on my CMO Site blog: Ditch the Click: Study Says Clicks Don't Correlate to Conversions

Republicans Target Marketing Guns on New Hampshire

Republican candidates are using a mix of old and new-media marketing tools to reach state voters for the important New Hampshire primary on Tuesday.
Read the rest of my latest blog on  The CMO Site - Republicans Target Marketing Guns on New Hampshire.