Monday, May 04, 2009

Live from Cincinnati. Here's your hyperlocal Boston news.

It's difficult not to have a small bit of joy at Clear Channel's troubles, they who have inhaled radio stations across the nation like a prairie gopher vacuum, and who have decimated local ownership and content in the process.
It is true that they have tried to recognize the valuable contributions that local staffers make. For example, during the December ice storm, Worcester's WTAG rallied to keep the people informed:
Under the direction of Program Director George Brown, staff began taking text messages on a station cell phone, then a wireless laptop, and eventually, one phone line was restored.
Oh, and, by the way, George Brown was laid off this week.
Now we read that local content for Boston Clear Channel stations will orginate in Cincinnati. Granted, weather services such as Accuweather and The Weather Channel have been doing this for a long time. News, however, ought to be different and it is different.
On the other side of the coin, hyperlocal is the latest breathless buzzword that media outlets are using in an effort to remain relevant. One of my next projects is to count the number of times that Fox 25 (the Fox affiliate in Boston) uses the word local, such as local Massachusetts towns, local suburban schools, or local student. Using superfluous adjectives is like shouting at someone who speaks another language, adding nothing but noise to an already incomprehensible situation.
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Update: a Maine web site shows that hyperlocal can work: Finally, someone makes hyperlocal pay

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