Getting ready for 'key product verticals' on the Island

We learn from The ("Covers Prince Edward Island like The Dew") Guardian that Tourism PEI is launching their 20009 marketing plan. Their plans include "New initiatives targeting key product verticals of golf and culinary...." Featured events include Golf Channel’s Big Break Prince Edward Island and the 2009 Canada Games.
Oh, and, don't forget a visit to the Station #2 fire station where there had been explicit photos of a topless girl leaning next to, inside, and on top of a Charlottetown fire truck. (The initial story included a pixelated picture of the young woman in question, but the photo was removed after public complaints.)
And, of course, finally, please remember to pack your Buzz Off Mosquito-Repelling Socks.