Finding the FEMA app

According to TechCrunch Federal Emergency Management Administration  (FEMA) has released an Android app just in time for for Hurricane Irene.You can install the app directly from the Android Market website.
Or, you can do as I did and search for the app from your phone. When you search, the Market app offers suggestions based on other people's searches. So, ...

I know what I was searching for and I found it. I suspect that the other folks who searched weren't as successful, online or off.