Tuesday, June 07, 2011

Apple playing catch-up

Yesterday's announcement about iCloud and related services is pretty much ok. There's not enough to make me switch from my Android phone to an iPhone or to buy a Mac computer or iPad. The cloud music services generally bring the iOS and desktop products to the same level that's available with Android and Amazon.
I am intrigued by iTunes Match, a service that gathers the metadata about your non-iTunes music and makes it available in the cloud as well. For $25/year, Apple will scan your music collection and integrate it with the music you've already bought from them and make it all available online, much as iTunes on the desktop does now. You don't have to upload the content as you do with Amazon.
It's along the lines of what MP3tunes  tried to do, except that Apple worked out a deal with the record labels. The labels sued MP3tunes out of existence.
iTunes Match could be a content-laundering service, allowing you to legitimize the music that you acquired through, ahem, other channels.
So, good job, Apple, but I'm not ready to jump into the infinite loop of your cloud.

1 comment:

Raking It In On Real Esate said...

The Apple TV doesn't exhibit log because it does a good job downloading and buffering the content. Netflix may downgrade its quality if the situation is really bad, but iTunes doesn't at all. Playback may stop if the Apple TV suddenly experiences network lag and can't buffer enough of the movie. I think it's still worth it, especially with AirPlay functionality from your iPod Touch/iPhone/iPad. If you have apps that can playback video and support AirPlay, then you can watch it on your TV.right? Apple is really cool. Thanks for the info.

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