Wednesday, September 16, 2009

We know that you're the customer, but ...

From the The Gardner News.
Not, "Here are the deadlines to help you plan your advertising publication schedule." Nah, it's about us, our needs, our timetable.
Oh, and, if you want to see the classified advertisements online, you can pay us $15/year if you are already a subscriber to the print edition and $84/year if you want web access only.

The Gardner News is a family-owned business, so its financials aren't available for review. Wikipedia reports that the paper had an average daily circulation of just north of 6,000 in 2006. Apparently, this circulation level and the strange web-access policy are keeping the paper afloat. Reminding us that it doesn't have to make sense; it only has to make money.

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