Ditch the Click: Study Says Clicks Don't Correlate to Conversions

It’s time to rethink the click. Click-to-conversion rates are much lower than previously thought, according to a report from Pretarget and comScore. Further, many display ads are placed in locations where they aren’t seen by site visitors or where they can harm the brand image.

Read the rest on my CMO Site blog: Ditch the Click: Study Says Clicks Don't Correlate to Conversions