We don't have users, we have customers we earn. They deserve our utmost respect, focus, and service. Because that’s who we are.
His full blog post is here.
Dave Winer, inventor of many things, particularly RSS, says that user is the right word.
The answer is to love those users so much that they don't mind being called users. That's an art a lot of tech companies have yet to master.
Scott Adams says,
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