With Apple's former chief retailer Ron Johnson hired as CEO and the eminently likable Ellen DeGeneres acting as high-profile spokeswoman, JCP early this year launched a new branding and pricing strategy to shed its stodgy and profitless past. Alas, it appears that former customers are staying away, new ones aren't showing up, and the company president has just quit.
Read the rest of my blog post JC Penney Stumbles: Can It Recover?
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