New Internet Domains Deadline Looms

Brands are scrambling to secure their own top-level Internet domains before the Thursday deadline for completing applications.

The new generic Top Level Domains (gTLDs) are a controversial proposal by the Internet Corporation for Assigned Names and Numbers (ICANN), which governs domain names on the Internet, to vastly expand the number of top-level domains beyond the familiar .com, .net, .org, to include a wide variety of alternatives. Under the proposal, companies would be able to secure their own brands as gTLDs, and other gTLDs could be generic words.

Read the rest on my blog at TheCMOSite.com - New Internet Domains Deadline Looms