Monday, April 16, 2012

B Corporations Build Brands by Doing Good

“Better companies make better products,” says the B Lab ad. B Lab is a nonprofit association leading an effort to create a new class of businesses called a B (Benefit) corporation.  A B corporation modifies the company's legal framework to integrate verifiable social change with the usual goals of financial responsibility.

Read the rest on my blog on TheCMOSite.comB Corporations Build Brands by Doing Good

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