B Corporations Build Brands by Doing Good

“Better companies make better products,” says the B Lab ad. B Lab is a nonprofit association leading an effort to create a new class of businesses called a B (Benefit) corporation.  A B corporation modifies the company's legal framework to integrate verifiable social change with the usual goals of financial responsibility.

Read the rest on my blog on TheCMOSite.com: B Corporations Build Brands by Doing Good