Sunday, September 25, 2011

Fallon Clinic - new name, same stock photography doctors

Fallon Clinic is changing its name to Reliant Medical Group on October 1. The goal is to help remove confusion between the clinic, where medical services are provided, and the Fallon Community Health Plan, which provides medical insurance. The two have been separate businesses since 2004. Patients and others continued to confuse the two.
As a result of a new alliance affiliation with Atrius Health Group, the clinic decided it was a good time for a name change. It would help to eliminate the confusion between the clinic and the insurance provider.
Naturally, patients are showing up at the clinic saying, "I guess I'll have to get a new doctor now that you're not longer part of Fallon." Or, "Does this mean I have to change health plans?" Or, "I changed to Harvard Pilgrim. Do I need to get a new doctor." Just exactly the kind of confusion that Fallon was hoping to eliminate.
The reassuring tent cards places around the clinic tell the patients that they'll still have the same great doctors and service providers that they did before.
 Nice, except that none of these smiling folks are Fallon providers. They are models. The picture is commercial stock photograph. A Google image search will show these good folks practicing all around the world.
via Studio shot of medical professionals smiling by Tetra Images


Take a class in Photoshop and call me in the morning.

No comments:

Blog Archive