Monday, July 06, 2009

Grocery shopping made easy

For a while now, Stop and Shop has offered hand-held gadgets that customers can use to scan items while shopping.
The idea is two-fold: 1) by scanning as you shop, you can check out quickly and 2.) as you wander aimlessly around the store because you forgot where they keep the graola bars,  this gadget will make a noise and remind you of an item that's on sale in this aisle.
So, you've got this thing that sometimes makes a sound like a cash register and sometimes like a bell and it's supposed to make the shopping experience better, faster, and fun.
And, of course, I use it every time I go shopping. I doubt that it saves time or money, but it's a gadget. I do my shopping, put my stuff in the shopping bags, and show up at the self-service register, ready to pay my money.
There's long-standing tradition in the computer industry that, if a product doesn't work well, then we fix it documentation, giving users extra instructions that let them do something that should have been easy.
When you use the touch screen at the self-service register, it ask if you want to pay with credit card, debit card, cash, goat pelts, or some other option. Given that you just made your selection on one screen, you might think that these interconnected computer systems might be able to remember your choice. Nah. The card scanner asks you again whether you're paying with credit card or debit card.
Rather than fixing the system, it's a lot easier to put up hand-written instructions:
After that, in case you don't know that you need to use the electronic pen to sign your credit card transaction, another sign helps you.
 

4 comments:

Big Asshole said...

You may like this as well.

You can scan items in your house as you run out of them and automatically send the list to your favorite market. Some (like Peapod.com) will gather the items for you and deliver them. Not my cup of tea, but some really enjoy this sort of thing...

Karl Hakkarainen said...

Another writer grumbles about another supermarket chain: Dear Kroger, Please Make Self Check-Out Suck Less

Karl Hakkarainen said...

Eggs, Milk, Bread - the World’s First Grocery API

liza said...

You can save money with discount coupons and special offers, check www.clickmycoupon.com before you shop to find free discounts

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