Tuesday, July 10, 2007

Let's hear it for mediocrity

We watched the Boston Pops Fourth of July hooptedoodle on TV. Liberty Mutual was one of the sponsors. Their tag line was, "Yes, there's an insurance company that's as responsible as you are."

Now, why would I ever want to do business with a company that is as responsible as I am? Ever! That's like saying I want to take singing lessons from someone who sings as well as I do. If a company can't do it better than I can (and how hard would that be?), then we'd both better just keep walking.

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