Let the sun burn your kid because no one can touch him

According to this NPR report, A Touchy Situation For Sunscreen At Camp : Shots - Health Blog : NPR, summer camps aren't letting staff or other campers apply sunscreen to kids because, well, you know what touching leads to.
In the meantime, according to  the National Cancer Institute, 8700 people die annually from melanoma with incidence and death rates increasing.